What is SMM?

The acronym SMM stands for Social Media Marketing, a new and very promising version of profile, service, product and brand promotion. The attraction of clients is done through all the social media channels known today, such as forums, social networks, blogospheres and instant messaging services. In seven years, this method has proven to be highly effective and competitive.

SMM is used by companies of different levels and specificity due to the possibility of familiarizing the target audience with the brand, attracting attention to the activities of the firm, announcing and advertising the product, which greatly increases the attendance of the site. In addition, SMM establishes direct interaction with the consumer to find out his needs and desires through feedback.

The essence of SMM

When using SMM, it is easy to get potential customers registered in thematic groups to switch to a supplier’s website. The number of audience on social media platforms is comparable to that of TV channels, but internet users are more active and attentive to new information.

Maximum effectiveness is achieved by SMM carried out in communities with a target group for the products offered. Direct communication with interested users increases the chance of their conversion into customers.

SMM what it is

Tools and techniques for SMM

  • Formation and promotion of groups, communities and blogs by filling them with specific content and allocating them on different platforms.
  • Creation of discussion threads in communities, involvement in thematic conversations, responses to comments.
  • Use of hidden advertising techniques to create discussions in thematic forums.
  • The use of direct marketing, which involves dialogue on behalf of the company.
  • Placing explicit advertising on blogger or community pages.
  • Use of viral marketing.
  • Creating a positive opinion of the company among subscribers to communities.
  • Adapting the official resource for social media (SMO).

Basic characteristics of SMM

Promotion with the implementation of SMM does not involve search engines, which has its advantages. For example, there is no dependence of the level of effectiveness of the method on the regular changes of search engines algorithms and the need for constant optimization.

Social Media Marketing cannot be categorized as spam or advertising with a negative perception by most users, because it is only concerned with the interested audience.

The advertising message in SMM is veiled, not repulsive. If a rapport is established with the target community, a direct advertising campaign can be launched.

The key point in SMM is to build a competent communication with the visitors of target resources, a clear presentation of the essence of the product and its advantages in comparison with competitors.

The right approach to SMM ensures that the effect is not instantaneous, but long-lasting with little investment on the part of the customer.