What is SEO?

Search engine optimization (SEO) is a way for a website to prove its market competitiveness and make search engines rank your website higher.

The main tasks of a SEO specialist

  • Checking search engine sanctions or filters to make sure the site is not banned. For Google you should type: “site:nameyoursite.ru” If the search engine database gives a small list of pages on the site or just no pages, it means a big problem.
  • Investigate where the site is hosted and its IP neighbours. Sharing a server with banned, questionable, or 18+ resources not a good option for promotion.
  • Careful examination of the site’s statistics and reporting in Google analytics services. Manual restrictions and errors deserve close attention.

Checking the implementation of the site and its parameters includes several steps:

  1. Availability of a mobile version.
  2. Implementation of a content management system.
  3. The validity of the code.
  4. Noindex.
  5. Monitoring the market and the top competing sites with monitoring of possible overlaps and analysis of further action in terms of promotion.

Optimizing the site

Starts with the collection of semantics of the site in the widest possible range and competent its clustering. The main thing is to form a tool in the form of a semantic core, a field, understandable to all, not just you.

Sending semantics to the site comes with a spelling title, description, H1…H6, the introduction of active elements, table of contents, tag clouds, lists and the like.

SEO for Beginners

Types of SEO

  • White. Standard and currently relevant methods of search engine optimization, working on continuous monitoring of updates of search algorithms.
  • Gray. A faster ascent of the site to the top, with the risk of search engine sanctions.
  • Black. Numerous methods of speed to the top and cloned sites to monopolize the output. Their age is not long before they go to the ban.

Long-term and quality promotion of the Web resource requires a resolved and correct development options.

Search engine optimization problems

The most common and punishable error is the deception of the search engine careless SEO. Therefore, search engines try not to warn about updates in advance and prevent information about changes to the search algorithm from being available to optimizers.

Google’s updates can be traced back to new recommendations for assessors.

It should be noted that search engine algorithm updates entail unpredictable results for about a week: sites may rise or fall sharply in the search rankings.

A second major SEO problem is the abundance of advertisements and services from search engines, which clog up the organic traffic. At the same time, organic display has to contend with aggregators.

The third SEO problem is that SEO is behind the times and there is a reluctance to use innovative promotion methods.

If your plans include learning SEO on a professional level, don’t ignore a closer look at current search algorithms and top-successful competitors.