How much do I earn from podcasts?

The opportunity to earn from podcasts attracts a fairly large audience, but the format is not fully understood by many.

Donations from listeners, crowdfunding

You can motivate your listeners to make voluntary money transfers via Patreon, placing appeals for small donations in the podcast itself, placement PayPal buttons. Don’t forget to set up various rewards for donations.

Introducing audio ads in the podcast

At the first stage, the podcaster has to negotiate with brands and companies. A promoted podcast attracts advertisers on its own.

Promotion of podcasts

A rough start for monetization starts with 10,000 listens to each episode. The cost of advertising in podcasts depends on several aspects, such as brand and podcast fame, length of the message, the form of a short insert or a full-fledged affiliate issue.

The price range is very wide. According to some reports, major brands invest €50,000 to €250,000 in an advanced affiliate podcast. Brand advertising integration with a company costs 10 – 100 thousand euro. The conversion of an advertising insert in a podcast sometimes reaches 20%.

Working with partner networks (CPA)

Not many people make use of this type of podcast monetization, though it has undeniable advantages, such as independent choice of advertising theme and method, possibility to promote several brands in one broadcast, absence of financial risks and low entry threshold. The only disadvantage is the delayed income.

How much are podcasts earning?

Let us take a look at the amounts of income earned by podcasters using examples of “morning” podcasts.

Each release of a “morning podcast” reaches about 35 thousand listeners. The number of clicks on the affiliate link reaches 20%.

The creator of Blitz and Chips podcasts gets about 1,500-3,000 euros a month from the Patreon service.

The creator of Beardycast gets between 4,200 and 7,400 euros every month from Patreon. The profit from advertising is not advertised.

Formats of advertising inserts

1. an interview with the creator of the product.
2. interview with the user of the product.
3. episodic inserts with product descriptions.
4. story of his own experience of using the product.

Tools

An offer of a discount, a coupon or a promo-code for the advertised product after clicking on the link is considered to be an effective motivation for purchase.

Some advertisers offer customized terms for webmasters. Let them know about the benefits of advertising on podcasts, and promise a higher percentage of sales.

Use a landing page which allows you to give more information about the product.

Make an email newsletter of the podcast with news, links to current issues and additional material.

Don’t try to deceive your audience and give fair warning of the ad unit coming up. Remind them that clicking on the links will support the podcast and help promote it.

Conclusion: Creating podcasts is fun and an opportunity to make money.