How to Create an Optimized Article
The correct seo-text can only be created by the pros. The repeated use of key phrases in different cases is no longer interesting to anyone. The article, first of all, should reveal the given topic as fully as possible. Knowing certain rules makes writing texts for the site accessible even to an inexperienced author.
What is optimization?
A good text guesses the interests of the visitor of the resource, presents him, as if on a silver platter, what he wants to see. It’s bad when a copywriter rewrites the only article from the top of the issue and, having achieved uniqueness, uploads it to the site. Ideally, you need to collect all the information about the object, supplement it with specific data from the customer and write a completely new material.
A copywriter must understand how search engines work. Yandex uses certain algorithms to evaluate the usefulness of content, which the author must take into account in his work.
Key features of SEO-optimized text
When creating an SEO article, there are a number of factors to consider.
- Uniqueness guarantees that the search engine will not consider the material posted on the site as plagiarism.
- Large articles are positively evaluated by robots. Interesting headlines and catchy illustrations will hold the attention of the resource visitor.
- To interest customers, you can add emotions and entertainment elements to the text.
- Do not repeatedly repeat the key phrase. It is enough to use it at the beginning of the text and only once. It is much more important to supplement the main key with several secondary ones, since the customer can slightly modify his request.
- Any keyword has a specific environment, typical of the topic being covered. You must first make a list of related terms and use them in the text.
- Profitable sale of articles is impossible without an attractive design. In order for the text to be expensive, it must be supplemented with illustrations, video materials, and beautifully formatted.
The author should not just strive to write an article at the same level as the source material. It is necessary to do a better job, to reveal the topic more fully. Such material will attract a lot of readers and stay in the top. Attention should be paid to the brief description of the article, which will appear in the search engine results. The main key is also inserted into it.
It is useful to use links in the text to other materials on the site. Linking helps the visitor of the resource to understand the structure of the site, it is easier to navigate it. Quick navigation to the desired section, for example, to a table with prices, makes working with the site more efficient.