How to Get Copywriting Gigs via LinkedIn: A Step-by-Step Guide

LinkedIn isn’t just a place to store your digital CV. For copywriters, it can become a steady source of high-quality clients—if you use it strategically. Whether you’re a seasoned professional or just beginning to monetise your writing skills, LinkedIn offers real potential for outreach, trust-building and client acquisition. In this guide, you’ll find a structured and actionable approach to landing freelance writing orders using your LinkedIn profile.

Optimise Your LinkedIn Profile for Copywriting Jobs

Your profile is the foundation of your LinkedIn presence. Potential clients will decide whether to trust you within seconds of viewing it, so it must clearly convey your expertise, experience and credibility as a copywriter. This section will guide you through the essentials to refine your profile for attracting the right clients.

Start with a professional photo and headline. Instead of a vague title like “freelancer”, use specific language: “B2B SaaS Copywriter | LinkedIn & Website Content | Conversion-Focused Messaging.” Make it clear what kind of writing you do, for whom, and what results you deliver. Avoid buzzwords or jargon that say little about your work.

Your “About” section should reflect your personality and highlight your experience. Focus on measurable results, types of clients served, and what makes your approach different. Add testimonials or mention recognisable brand names you’ve worked with. Be concise but compelling—this is your elevator pitch.

Lastly, structure your “Experience” section to show relevant work, even if it’s freelance. Each role should explain the type of writing you delivered, the audience it targeted, and how it helped the client. Use bullet points and active language to increase clarity and readability.

Make Use of Visual and Credible Proof

LinkedIn allows users to attach media files to their profiles. This is your chance to add PDF samples, images of published posts, links to case studies, or even short videos introducing your services. These validate your expertise and show prospects that you’re a capable professional.

Ask former clients for recommendations directly on LinkedIn. When real people endorse your work publicly, it significantly boosts your trustworthiness. Don’t shy away from guiding the client on what to include—focus on specifics like results, reliability, or communication.

Be sure to publish posts on LinkedIn regularly. Share writing tips, snippets of your projects, or lessons learned from client work (while maintaining confidentiality). This positions you as active and helpful—not just another seller in the feed.

Build a Targeted Network and Nurture Relationships

You don’t need thousands of connections to find clients—you need the right ones. Begin by identifying your target industry. Do you specialise in tech, education, health, or B2B services? Based on that, search for founders, content managers, and marketing heads within those sectors.

Send personalised connection requests. Mention something specific about their business or role. Avoid pitching immediately; the goal is to initiate a conversation, not make a sale. For example: “Hi Tom, I see you’re heading marketing at XYZ SaaS. I write copy for companies in this space—would love to connect!”

After connecting, keep the dialogue going. Engage with their posts, comment thoughtfully, and react to content that aligns with your work. Over time, you’ll stay on their radar and build familiarity—critical for establishing trust before any business exchange happens.

Use Content to Attract and Educate Potential Clients

Your posts should speak to the problems your clients face. Share insights on what makes a high-converting landing page or how a clear brand voice improves engagement. These show your competence and also teach potential clients what to look for in a copywriter.

Use storytelling to highlight past projects. Frame them as mini case studies: describe the problem, your solution, and the result. For instance: “A client’s website had a 1.2% conversion rate. I rewrote their copy, focusing on clarity and benefits. After a month, it jumped to 3.8%.”

Don’t forget to include calls to action in some posts. Something simple like “Need help improving your homepage copy? My DMs are open” works well when done occasionally. Avoid aggressive selling—value-first content always performs better.

Use Outreach and Messaging Strategically

Once your profile is in shape and you’ve been posting regularly, it’s time to start outreach. This doesn’t mean cold-pitching everyone—it’s about offering help to people who are already likely to need it. Timing, tone and relevance are everything.

Use LinkedIn search to find job posts or content that signals a company is hiring writers. For example, posts like “Looking for a content writer” or “Need help with landing page copy” are direct indicators. Reach out quickly with a personalised note, referencing their post and offering specific help.

When starting a conversation, never lead with a sales pitch. Begin with a question or observation. Example: “Hi Jane, I noticed your company recently launched a new product—congrats! Have you considered updating your site copy to reflect the changes?” This kind of message is professional, helpful and not intrusive.

Refine Your Message Based on Response Patterns

If you send 20 messages and hear back from just 2, don’t assume LinkedIn doesn’t work. Analyse which messages got replies and why. Was the subject more relevant? Was the tone more relaxed? Learning from data improves your outreach success over time.

Use follow-ups carefully. If someone doesn’t reply after the first message, give it a few days and send a short follow-up. Keep it light: “Just checking in to see if you saw my message. Happy to chat if now’s a good time.” One follow-up is enough—don’t spam.

Track responses, conversations and outcomes in a spreadsheet or CRM tool. Over time, this data becomes valuable for refining your approach and identifying patterns that lead to contracts.