Email marketing

Email marketing is one of the areas of internet marketing that can fix things when there is a crisis and a decline in consumer activity.

Reasons to think about creating effective newsletters

You have never done a mailing list before.
If you have a base of contacts or customers to whom you do not send anything.
The need to look for additional tools to increase sales.
Long-term projects.
A desire to learn how to sell through emails.
You are being sent to spam.
The need to shake up inactive subscribers and weed out uninterested ones.
You know the importance of measuring various metrics, but don’t know where to start.

The essence of email marketing

Email marketing captures the attention of website visitors and turns them into customers, and motivates loyal users to make repeat purchases. In fact, email marketing is the most effective way to increase repeat sales. The contact base consists mainly of registered website users, those who have already placed an order or participated in a project. With an email message, you remind people about yourself, inform them about current promotions, new services and discounts.

Compared to other tools, sending out emails is much cheaper and highly effective. Putting email marketing on automatic will add up to extra savings. All you need to do is set up your mailing properly once, and your sales will start to grow without any effort on your part.

The benefits of email marketing

Takes minimal time. Properly crafted emails guarantee instant response to your needs – increase traffic, increase overall sales or provide a profitable opening percentage of emails. Typically, the appearance of a newsletter increases sales by an average of 10%.
Does not require a significant financial outlay. A certain volume of mailing list base reduces the cost of email marketing to a minimum or nothing at all. The use of built-in templates does not require a copywriter and designer, which also reduces costs.
Ease of use.

The procedure for outfitting your project with email marketing will not be difficult as long as some ground rules are followed:

only send emails to interested users who have subscribed to your newsletter or left their contacts on the website.
Set up a newsletter with a certain periodicity, so that it is expected, as a favorite magazine or newspaper.
Keep the newsletter to the subject, to be useful to subscribers and to avoid blatant advertising. 4.
to be polite and write literate texts.
Provide contacts and the reason for sending the newsletter.

If the above tips did not help you anything, because you know everything yourself, it remains to be glad that you are already a good specialist in email marketing.

If you want to raise your level, solve some issues and get your mailing list up and running as efficiently as possible, there are many courses that will teach you the real secrets of selling mailing lists.